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F or ages, Solitaires have mesmerized women with their inherent mystical appeal. Cashing in on this fascination for the stone is Tanishq, the leading branded jeweler in India, which has lined up a range of everyday- wear solitaire diamonds-‘Solo’. Comprising elegantly designed solitaires, ‘Solo’ will be available at an easily accessible price at all Tanishq showrooms across India.
The collection was launched at a unique setting, innovatively depicting the different occasions in life in which ‘Solo’ could be used. With a coffee bar as the background, the solitaires were marvelously interwoven into the various occasions in life being portrayed.
Dispelling the notion that solitaires are very expensive and niche, ‘solo’ offers elegant individual pieces and sets, at an attractive price. The purchase of a diamond solitaire is an emotional event, and something that lasts a lifetime. What, till almost a decade ago, was perceived to be exorbitant and unaffordable can now be the ultimate gift that one could give oneself or one’s loved ones, without paying a fortune for it.
'Solo' is a statement of ‘feminity’, ‘luxury’ and ‘lifestyle’ as well as a status symbol. Speaking at the launch, brand manager, Tanishq said that Tanishq has a collection of 75 designs in yellow and white gold and diamond starting from Rs. 7500, targeted at the Indian contemporary woman. Also available are three sets priced at Rs. 34000, Rs. 47000, and Rs. 68000.
 Diamond lovers can avail of two different schemes at Tanishq - the Exchange offer and the Saving scheme. In the exchange offer the customers can exchange their old gold or diamond with the new Tanishq depending on the prevailing rates. In the saving scheme the customers have to deposit a minimum amount of Rs. 500 as installment each month and at the end of the year or six months they can buy any Tanishq jewellery with the amount they have deposited.
Tanishq’s showrooms are in Anna Nagar and Cathedral Road in Chennai.
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