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Mehta Jewellery, a leading platinum, diamond, gold and silver (design, manufacture & supply) house, has become the first jewellery house in Chennai to get the ISO 9001:2000 certification. This is the result of a process approach to improving the effectiveness of a quality management system to enhance customer satisfaction, by meeting customer requirements.

The ISO 9001 certification process assesses continuing process efficiencies through all stages of design, manufacture and sale.

Assessment areas include the quality management system (includes control of documents and records); management responsibility (includes commitment to quality policy and customer focus); resource management (includes HR issues); product realization (includes customer-related processes, design purchasing and production/service); measurement analysis & improvement (includes audits, data analysis, corrective action procedures, continual improvement).

Gurvinder Chopra, BSI, the certifying agency for ISO, presented the certificate to Surendra Mehta, Founder, Mehta Jewellery, in Chennai on October 7.

Explaining the relevance of the ISO certification, Tushar Mehta, Trustee, Mehta Jewellery said, "We are gradually seeing the democratization of diamonds. More people are buying jewellery today, and it is no longer restricted to the affluent few. As family businesses expand to cater to growing demand, there is need to adopt modern day business processes which will ensure consistent delivery of product, quality and customer satisfaction."

Added Naresh Mehta, Trustee, Mehta Jewellery, "Mehta Jewellery has a proud heritage in jewellery. The recently adopted processes will help us build on our traditional strengths, and result in a stronger brand."

Mehta Jewellery customers will benefit from:

• Changing designs and range, in line with fashion trends

• Faster delivery 

• Better informed sales people

• Personalised service

• Efficient after-sales service

Commending Mehta Jewellery's pioneering initiative, Gurvinder Chopra, BSI, the certifying agency for ISO, said, "The structured process approach Mehta Jewellery has adopted in all aspects of their operations will result in continuous improvement in customer satisfaction. The jewellery business has long neglected the need for systems that are relevant in today's environment, and this is a very positive initiative from one of the most respected jewellery houses in South India."

As part of its process approach, Mehta Jewellery conducted a series of product and customer focused training programmes for their staff, with a view to meeting set benchmarks of customer engagement.

Abhay Mehta, Trustee, Mehta Jewellery said, "The ISO 9001 certification endorses the systems we now have in place, which will ensure predictabilty of each outcome, to the desired high quality standard. This will enable our objectives of expanding our relationships with existing customers and broadening our customer base to include people new customers, within the next 12 months."

ISO 9001 processes will benefit Mehta Jewellery through:

• Increased walk-ins to the showroom

• Increased conversion rate

• Broadening customer base

• Client feedback being dynamically addressed

The ISO 9001 certification is valid for a year, after which another process audit will be conducted, he added.

Speaking on the occasion, K. Shivram, Vice President, World Gold Council, said, "This is a proud moment for the jewellery business. Mehta Jewellery is known for its expertise, quality, and worksmanship of their jewellery and articles. Brands that are serious about building for the future, must embrace best management practices. I have no doubt that several other jewellery brands will also follow this fine example."

About Mehta Jewellery 

Mehta Jewellery was formed in 1982, by Surendra Mehta, Tushaar Mehta, Naresh M Mehta and Abhay Mehta, with a combined experience of 140 years in the business. The jewellery house designs, manufactures and sells gold, silver and diamond jewellery and articles. Distinguishing features of Mehta Jewellery include the legendary jewellery experience of its founders, the hands-on approach followed from the diamond picking stage onwards, in-house designing, the conscious decision to deal directly and not trade, and the ability to craft elegant and intricate designs.

Mehta Jewellery deals with: plain and studded gold jewellery, diamond jewellery set in 22Kt gold/18 Kt. white & yellow gold/platinum, silverware and silver jewellery. Services provided include jewellery saving scheme, gift vouchers, security lockers, nose and ear piercing, polishing, repair and service.