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 Lee Remixed is the latest collection from Lee Jeans, the all American denims portfolio. The collection is a combination from the past and present, almost like a retro trend with boot cuts, sandblasted jeans, low-waisted jeans created in the latest fabrics of light weight, stretch and laser treated denim.
Commenting on the collection, Suparna Mitra - Business Head, Lee India said “Its like music, where good old songs are re-mixed to suit today’s tastes, here fashion has adapted past trends to current needs.”
“Lee, the brand, has been around for that long to have created a heritage of its own and now can claim to create a remixed version just like music.” She further added, “This is in view of Lee’s leadership in the market, which is a result of its single-minded focus on innovation in fashion. The brand believes in not simply catering to current fashions, but in fact leading a change.”
These collections are affordably priced between Rs 1,195 and Rs 1,495 and are available in a variety of fits for both guys and girls at the Lee exclusive stores across India, which now have a new remixed mood though the in-store windows and visual merchandise.
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