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Shaadi.com gets ISO seal

Shaadi.com, Fropper.com and ShaadiTimes have received the ISO 9001:2000 certification. All the three sites are business divisions of People Interactive (India) Pvt Ltd. Based on research conducted by the company so far, each of the three are the world's only sites in their respective categories to enjoy ISO 9001:2000 certification.

Shaadi.com is the No 1 matrimonial services provider, trusted by over 2 million members from all over the world. It has a blazing track record of well over 100,000 successful matches since its inception in 1997.

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Fropper.com is India's leading friendship, dating and social networking site with over 2 lakh members, and thousands of new members joining everyday. ShaadiTimes is India's largest wedding and relationship portal, offering free expert advice and content on various issues pertaining to wedding planning and relationships.

The ISO certificate was formally handed over to People Interactive by DNV, a leading ISO certification body. But what does it mean being ISO 9001:2000 certified? Says Anupam Mittal, president and CEO of People Interactive, "In simple terms, it means 'For us, customers come first.' In other words, it means that all the 3 sites - Shaadi.com, Fropper.com and ShaadiTimes - have quality systems and processes in place to listen to customers, understand their requirements and address them."

"The ultimate objective is to delight customers every time they use the sites. Our continuous innovations also ensure this. For instance, Instant Messenger on Shaadi.com and Fropper.com for online chat, live video on Shaadi.com, and a 20-member expert panel on ShaadiTimes."

He adds, "ISO 9001 is not the only proof of our customer focus. We have 24x7 live online help for customers. Shaadi.com has a TRUSTe certification. This means that sensitive data (e.g. name, address, phone numbers) that customers give on Shaadi.com is kept totally secure and confidential. Similarly, we have a VeriSign certification confirming that all online payments are absolutely secure. All this builds trust."

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People Interactive (I) Pvt Ltd

People Interactive (I) Pvt Ltd is part of the People Group - a Rs 100 crore company, which owns and operates technology businesses such as Shaadi.com, MAUJ, Fropper.com, Shaadi Point and PEP (People Events & Professional) Management. The group is also involved in film production through its subsidiary - People Pictures - and has just released its second film, 'Flavors', in the US and India.

People Group was founded by Anupam Mittal in 1997 and has consistently grown by over 100 per cent each year. Anupam holds an MBA from Boston and has lived, and worked in senior management roles in the US and Europe. He has several years of management and business development experience in the technology, media and communications industries.

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Published on Dec 12th, 2004

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