‘A Five Star theatre.’ What else could one describe the new baby, ‘Sree’ of the Sathyam Complex of theatres in Chennai. Floorings made with high quality black galaxy granite, aesthetically designed and fully air-conditioned lobbies, spacious toilets (including separate urinals for children), life size mirrors with ‘Jaguar’ tap fittings at the wash and even a hand drier there! Belonging to the Balaji group of companies, the new theatre could well boast of high-class acoustics and aesthetic designing. Though it can seat only 420 viewers in theatrical history, the small theatre has set for itself an exclusive place amongst the theatres of the city.

Curious as it may seem, when most of the old theatres are giving way to multi-floored shopping complexes, here is one which adds another to its number of theatres. Will it be rewarding, as the going is tough for the cine industry with a host of satellite channels and cable TV systems? Said K.R. Subramaniam, Manager of Satyam Complex of theatres: "It is true that in today’s environment, there is not much money in running theatres. But we aspire to earn a name rather than just money. That is why we never hesitated to bring in the latest features from advanced countries, though it cost us a fortune. Moreover, our Director, Sri Kiran Reddy, is always for improving and in innovating further the structure of our theatres. He ensures our participation in the annual  Hong Kong cinema theatres’ exhibition, not for enjoying a holiday but to bring home the latest improvements there. Even today, he is there looking for newer attractions." Subramaniam is also set to join his Director soon, so that both can experience the specialities there and implement them here at a later date.

The new theatre is unique in many ways. Cup holders for every seat so that one can enjoy his drink while watching the movie, upwardly projected aisle lights in rows for easy viewing, imported fluid neon lamps for the steps, specially acquired upholstries for side walls and even innovative ‘exit’ boards. Besides, the theatre can play both - Dolby Digital and DTS systems and to support them is equipped with imported JBL speakers and QSE amplifiers, the best equipment for theatre applications.

"The star attraction for the theatre is the small balcony which can accommodate just 30 persons. Entrance would be restricted to only couples, and instead of the regular chairs we have provided two-seater sofas," said Subramaniam. Suitably christened as ‘the rendezvous,’ the balcony materially tries to inculcate a sense of togetherness indeed! It has a separate lobby (fully air-conditioned) with an aesthetically designed roof and a kiosk selling snacks, cool drinks, etc. The lobby is furnished with several single-seater sofas and bar-chairs, so that the viewers can  comfortably sit and discuss matters during the interval. For those who come in larger groups, arrangements are made to serve them with snacks and cool drinks, on order basis, even when the show is on.