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Advertising is a powerful way to sell your product and services. Advertising is a way of keeping your business in the public eye.
Basic requirement of advertisement
- The advertisement must be relevant, engaging and motivating.
- It should convey your message home by making it personal.
- It must differentiate you from your competitors.
- The words, signs and logo in the advertisement will create your company’s image.
- You should have good knowledge about the potential audience before you create the advertisement.
- You should have an idea as to how to reach the potential audience.
Budget
Advertising budget deserves good consideration, because it not only serves to create market impressions; it is expected to generate revenues. A thorough understanding of the various print and electronic media will help to manage cost.
Advertising and media formats
You need to develop media formats for developing advertisements. The media formats can be developed with the assistance of professionals. You can develop some of the media format yourself.
The following are media formats you can do yourself:
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Business cards
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Brochures
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Direct mail
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Direct marketing
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Telemarketing
You need professional advice and assistance when developing advertisement for the following media formats.
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Outdoor advertisements
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Classified ads in the local newspaper
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Yellow Pages advertising
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Sampling - mailing or distributing free samples of your product to the public
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Advertising in community-based magazines or newspapers
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Radio
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Television
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Magazines
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Online advertising
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CDROMS
Whatever media format you use, develop an effective advertisement campaign. By using a combination of the right promotional tools and a creative approach, the time-consuming and often difficult road to breaking into the marketplace can be made much easier.
Vinod Kuriakose
(The writer Vinod Kuriakose can be contacted at
feedback2vinod@yahoo.co.uk)
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