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(V) Buy it, Try it
 Channel (V), India's hottest and freshest music channel, dedicated to the cause of providing the best in local and international music, now gives you the freedom to choose. The (V) Buy it, Try it offer in association with Sony Music, allows you to buy any music album from their list of hot albums, try it & if you don't like it, you can return it and (V) will give you another hit album to try out. Music lovers get a chance to sample the best music available and an option to exchange the same if they are not satisfied. Get what you want is the mantra on Channel (V).
The albums offered under this banner will be available in all leading music outlets. The first round of this offer allows you to choose from albums like 'Fallen', 'Dangerously in Love' and 'Room for Squares'.
'Fallen' by Evanescence has been the no.1 album in India for the last five weeks in the international artiste category, 'Dangerously in Love' by Beyonce was the first artiste to have a simultaneous transatlantic album and single#1 & 'Room for Squares' by John Mayer won him the Grammy in the best pop male vocal performance category.
Announcing the new promotion from the channel, Keertan Adyanthaya, VP - Content & Communications, Channel (V) said, "Our mission is to provide the best music, whether it is through premiering the latest music or showcasing hits from across the world. With the 'Buy It Try it Campaign' in association with Sony Music, we take this effort further, by giving music lovers a chance to experience new music and to possess the music of their choice."
Shridhar Subramaniam, Managing Director, Sony Music said, "The Buy it Try it Campaign with Channel (V) is an innovative initiative, allowing the consumer to purchase only the music which they treasure. We are always on the lookout for such initiatives and tie-up where the music connoisseurs are the ultimate winners."
 Rush to the nearest music outlet and grab any one of the albums.
You have now been given the power to choose!
Star, a wholly-owned subsidiary of News Corporation, is Asia's leading multi-platform content and service provider. Star's 40 distributed services in eight languages reach more than 300 million viewers across 53 Asian countries. Star television channels include Star Chinese Channel, Xing Kong Wei Shi, Phoenix Chinese Channel, Star Plus, Star World, Channel (V), ESPN, Star Sports, Star Movies, Star Gold, Phoenix Movies Channel, VIVA Cinema, Star News, Phoenix InfoNew Channel, in addition to distributed channels National Geographic Channel, Adventure One, Vijay, Fox News and Sky News. Star has interests in cable systems in India and Taiwan. It also powers the launch of Total TV in Taiwan, Asia's first interactive digital cable TV services, and Radio City, India's leading commercial FM radio network.
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