SS Music

Southern Spice Music, a 24-hour music channel based in Chennai, has announced the launch of 'Virtual Request' in association with Music World Entertainment Ltd, the country's largest music retail chain.

SS Music has installed a special kiosk at the Music World showroom at Spencer Plaza where any visitor can use a special web cam and computer to record his or her choice of music. This will be retrieved and played back over the SS Music Channel, after a couple of days, in a new programme called 'Virtual Request'.

This kiosk has been installed in the Chennai showroom and will later be extended to other cities like Bangalore, Hyderabad and Kochi, said Bryan Oliver Peppin, Head, Programming and Production, SS Music.

The concept could go national later depending on listeners' responses, he said.

The channel's popular VJs, Sriya and Suhas, announced the launch of a VJ hunt by the SS Music Channel. This would commence shortly at Bangalore, followed by Hyderabad and Chennai, they said.

The VJ hunt in Chennai is likely to take place in mid-October.

Peppin said Southern Spice was proud to pioneer this novel concept. "As a two-year-old channel, we already have an active and involved listening audience, judging by the response to our programmes, Phonetastic, Say to Play, Gana Bajana. Under this concept, the listeners, so far accustomed to hearing only their names and messages, can see their images as well."

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This new programme would be telecast for 45 minutes every day.

Subroto Chowdhury, General Manager, Merchandising, Music World, Chennai, said his organisation was "quite happy to be associated with the SS Music channel in this novel venture. Music World has always seen itself as an inter-active place, and when SS Music came up with this idea, we were only too happy to associate ourselves with the project. One showroom in each of the four cities...Chennai, Bangalore, Hyderabad and Kochi, will offer this facility initially. After an assessment of the music lovers' response, this programme will go national as soon as possible."