Hunt for ‘My Little Princess’
Doy Princess and Disney Channel are all set to swish an enchanted wand and weave magic in the lives of little girls across India. Disney and Doy are offering kids a fantastic reason to get those magic crayons and pixie dust out and draw their very own imaginary Princess and send in to Disney Channel to participate in this unique contest all through August. Five best drawings along with correct entries to a very simple question will see the five semi-finalists featured on a special vignette on Disney Channel where the little girls would give out their grooming tips! One lucky girl will be crowned ‘My Little Princess’. And what’s more, she just might get to meet a REAL Disney Princess as well.
To begin with, little girls simply need to tune into the Disney Princess block on Disney Channel between 10 a.m. and 11 a.m. on Saturdays and Sundays. Along with answers to some simple questions, the girls need to send in their drawings via snail mail to Disney Channel all through August 2005. The top entries received till September 15 will showcase Princess hopefuls in a collage with their drawings. This will be followed by top 5 semi-finalists starring on Disney Channel talking about their royal journey and share grooming tips befitting a Princess. The top 25 entries will win Princess tiaras and a gift hamper from Doy Princess soap.
October will see the chosen Princess crowned as the Doy Princess on Disney Channel. The Little Princess will receive a special toy Princess and have the unique opportunity of becoming a star as her dream gets captured on air. The crowned Princess will also go on a royal visit to meet the real Disney Princess!
Tushar Shah, director, Marketing & Communications, said, "My Little Princess contest is in line with the off-air programming experiences we create to encourage active involvement of our young audiences. With the Princess Hour block on Disney Channel, we are reaching out to the girl child who has very little television content that has been specially produced for her. We are achieving this by combining the very best of Disney’s global assets with aggressive localisation efforts."
Piyush Jindal, Vice President, Personal Care, VVF Ltd, said, "Doy Princess Soap is a unique offering for the girl child. Ensuring proper care of her little girl’s skin is of foremost importance to the mother."
Top 150 entries also stand to win Disney Princess Dolls courtesy Funskool, the sole licensee of the Disney Princess dolls and accessories in India.
Disney Channel offers a blend of quality Disney entertainment and distinctive, originally produced programmes that kids love and families trust and enjoy. This includes Disney’s movies and series, sitcoms, family dramas and live action adventure stories. The channel’s multi-genre programming is designed to meet hitherto under-served needs of India’s preschool, kids and family audiences, by addressing specific entertainment genre gaps.
R Rangaraj
