T S Mahalingam & Sons (TSM), in association with Mahindra Holidays and Resorts, India's leading lifetime holiday provider, has announced the launch of a new Club Mahindra Holiday World in Besant Nagar.

TSM, well-known for being a customer-friendly, service-focused organisation, in its latest initiative, will leverage its distribution skills and market standing to sell Club Mahindra Lifetime Holiday Memberships in Chennai.

Located at 7th, Besant Nagar Avenue, the Club Mahindra Holiday World showroom brings holiday planning and purchase experience closer to the customers in south Chennai.

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Commenting on TSM's recent foray into holiday retail, Mahalingam, partner and managing director, T S Mahalingam & Sons said, "For over six decades and three generations, TSM has pioneered the used-car segment through constant innovations. Having established a leadership in this business, the next obvious step was to diversify into other areas to provide more value to our customers. With the Club Mahindra Holiday World, we will endeavour to provide customers with a complete holiday retail experience, right from promoting exotic holiday options to customised and fully planned holidays for a lifetime."

States Ramesh Ramanathan, managing director, Mahindra Holidays and Resorts, "TSM enjoys tremendous goodwill and popularity with more than two lakh customers in the city. I am confident that TSM will leverage the Club Mahindra brand and our exciting product range to get many more of today's urban families to commit to a lifetime of holidays."

TSM has more than two lakh customers in Chennai alone. Mahindra Holidays and Resorts Ltd., has a customer base of more than 32,000 and over 13 destinations on offer. These are at some of the exotic spots preferred by Indian consumers - Goa, Munnar, Coorg, Binsar, Manali, Poovar, Kufri, Mussoorie, Corbett, Ooty, Kodaikanal, as well as Bangkok and Pattaya.