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Commenting on the New Boost, Sucheta Govil, General Manager - Nutrition said, "Constant consumer tracking studies and product research amongst both mothers and children provide the brand with key consumer insights that help us meet evolving consumer needs and stay one step ahead." Two serves of New Boost (30g) as per CODEX Alimentarius Commission of WHO, 1995 and US guidelines, provide 50% of the daily requirement of Vitamin B1, B2, B6, B12, A, C, D, Niacin, Pantothenic acid, Biotin, Folic acid, Copper and Iron and 25% of Calcium. The vitamins and mineral not only provide adequate energy for the users but also help in the efficient working of body cells (by releasing energy from food), formulation of healthy blood and makes bones stronger. The new product promise of Power Boosters has been extensively researched amongst consumers - both mothers and children - across various markets. The concept, the product and the packaging have garnered high appeal across different consuming segments. "Not only has the new communication performed well in research, but the new product has also proved to be significantly superior to the earlier product in organoleptic (taste) terms", added Anindya Dasgupta, Group Product Manager, Marketing. South has been he major contributor in making Boost one of the biggest brown powder brands in India. Today the South zone contributes to as much as 80% of the Boost sales and is a household name. In markets like Chennai Boost has approximately 40 - 45% household penetration (Source: IMRB Consumer Panel). The advertising line "Boost is the secret of my energy" has become a ubiquitous line in every household today. About GSK:
Glaxo SmithKline Consumer Healthcare Ltd., (GSKCH) is an Indian associate of Glaxo SmithKline plc, U.K. GSKCH is one of the largest players in the health food drinks industry in India. About Boost: Boost is health food drink (HFD), which is positioned on the energy platform in India. Developed by the Indian R&D team in 1974, and launched in 1975-6 in Kerala, Boost has been one of the fastest growing brands in the Indian GSK Consumer portfolio. Realising that the energy segment had a huge potential, GSK India launched the brand as the 'Vitaminised Energy Fuel' with a unique chocomalt taste, a differentiator from the other HFD's. The brand was launched nationally in the early 80s and has always been targetted at 8-14 year old boys. This is the section of population most enthusiastic about sports, and also with high-energy needs, in India. Contact:
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Glaxo SmithKline (GSK), the world's leading
research-based pharmaceutical and healthcare company that re-launched Boost, enriched with
Power Boosters. The New Boost includes copper and Biotin in addition to existing vitamins and minerals, which leads to consistency in performance. Along with the new benefit it also has a contemporary packaging with new branding and is available at all the leading stores in
Chennai.
Glaxo SmithKline (GSK) is a world leading research-based pharmaceutical company with a powerful combination of skills and resources that provides a platform for delivering strong growth in today's rapidly changing healthcare environment. Headquartered in the UK and with operations based in the US, the new company is one of the industry leaders, with an estimated seven per cent of the world's pharmaceutical market.
