 Times Now
 Times Global Broadcasting Co Ltd reveals the name and visual identity of its forthcoming 24 hour English News Channel.
TIMES NOW, is the upcoming 24 hour English news channel by Times Global Broadcasting Company Ltd, from the Times Group, in alliance with Reuters. It unveiled its name and visual identity on July 5, 2005. The name leverages the popular franchise of the Times Group in the domain of News.
Designed by Giant Octopus, the international design moghul, the logo will be used in a variety of formats on and off air as well as on the website, in interactive television and peripheral materials. The 3-D stylized metallic look of the logo represents the new-age design philosophy.
Giant Octopus has been instrumental in creating and packaging the visual identity for key news and television channels including FOX News and its several affiliates, Al Jazeera, NBC, CBS, ABC, and Discovery & Animal Planet. They also have several impressive feathers in their cap which comprise of the Telly’s, Emmy’s, and the much coveted Golden Peacock. The logo development is the result of active participation of Giant Octopus with the creative teams of Times Global Broadcasting
Vineet Jain, chairman of Times Global Broadcasting Co Ltd, who has been behind christening of brands like Indiatimes, Radio Mirchi and Zoom, said, "The the name stands for immediacy and the logo has a cutting edge and distinctive visual appeal. The blue and red colors bring alive the vibrancy, serenity, warmth and firmness of the brand. NOW asserts the urgency associated with News. Times Now personifies and integrates the brand values of the Times Group and stands upright with the ‘of the moment’ and on-the-go image for the news channel."
Sunil Lulla, chief executive officer, Times Global Broadcasting said, "Times Now is for the growing influential urban audience -- its name and design appeals to their aspirations and sensibilities -- very much the way in which the channel will be relevant and experiential to them."
Times Now will provide up to the minute news and current affairs from India and around the world. Programming will include Reuters news gathered around the world.
The channel is slated to be launched soon before the festive season.
This is a Times of India Group company in association with Reuters. Times Global Broadcasting Co Ltd is soon launching an English news & current affairs channel called Times Now. The Times of India group is the largest media conglomerate in South Asia. The multimedia business house has developed strong leadership brands like The Times of India and The Economic Times in newspaper publishing, Femina, Filmfare in magazines, Times Music in music, Planet M in retailing, Radio Mirchi in FM stations, Indiatimes in Internet, Times Multimedia in interactive, 8888 in mobile services and Zoom in television. The group has relationships with international majors like Wall Street Journal, BBC, The Economist and Disney.
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