| SMILE-Parryware launch Tirumala campaign
The Roots of War
 SMILE (Selfless Movement Improving Life Everywhere), a Chennai-based philanthropic organisation associated with Srivari Seva at Tirumala along with Parryware, India’s No. 1 bathroom products manufacturer, has launched the ‘Keep Tirumala Clean and Hygienic’ campaign.
On this important initiative of Parryware, K E Ranganathan, GM, Marketing, Parryware, says, “Parryware, as a true market leader, has been increasingly involved in activities like these in helping our customers realise the importance of ‘hygienic bathroom conditions’ through offering innovative products like stainzfree coating, anti-microbial seat covers and water-saving closets. The Tirumala initiative is in this direction of offering our best services to millions of pilgrims who visit every year. Our approach is also to help save substantial quantity of precious water in an
eco-friendly manner.”
Phase 1 of the campaign
Under Phase 1 of the campaign, Parryware will, over the next two months, inspect
all 5,000 bathrooms at the guest houses in Tirumala and will rectify any defects in taps, closets, basins and pipes.
Simultaneously, Parryware will adjust the cisterns to an optimum level, which will help save at least three litres of water with every use. Parryware expects this to result in a daily saving of about 30 litres in every bathroom (30x5,000 bathrooms = 1.5 lakh litres every day), leading to a saving of 5.4 crore litres of water in Tirumala every year.
On completion of the inspection of all the 5,000 rooms, Parryware will present a report to SMILE with its recommendation for any major renovations and/or replacements that may be required in any of the bathrooms.
Phase II
Phase II of the campaign could include undertaking renovations and replacement as may be required based on the inspection report.
Commenting on the association with Parryware, C N
Paramasivan, Chief Co-ordinator, SMILE and Co-ordinator, Srivari Seva Group, said “We have been
involved in Blood Donation Camps, Eye Camps, Cleaning of places of worship among other social cause initiatives. This association with Parryware is a
significant step in ensuring that the sanitation facilities at the Tirumala will be in excellent condition and all the Bathrooms are clean and hygienic, especially with the number of devotees thronging the Tirumala going up every year. The exercise will also result in saving huge amounts of water, which is a very scarce resource these days.”
Key Features of the Parryware-SMILE Tirumala Campaign
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Inspection of all 5,000 bathrooms
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Rectification of defects, leakages in the bathrooms
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Adjustment of the cisterns in the bathroom to an optimal level that
will result in saving of 1.5 lakh litres of water every day
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Present a campaign report to SMILE on completion of Phase 1 and
recommendation for Phase II
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Undertake renovation and replacement as may be required in Phase II
Says K A Muthuvel, Manager-Customer Support, Parryware, “Our plan is to
place at the Tirumala two Parryware officials from the customer care centre during this campaign. They will inspect and rectify defects on a daily basis till the completion of all
the bathrooms. We expect the first phase to be completed in 60 days.”
Chengavarayalu, Dy. EO, TTD-Tirumala, was the chief guest and launched
the campaign. C. N. Paramasivan, Chief Co-ordinator, SMILE, K E Ranganathan, GM-Marketing, Parryware and K.A. Muthuvel, Manager-Customer Support, Parryware were among those present on the occasion of the launch.
People interested in joining the SMILE and those who need the support of
SMILE may call C N Paramasivan at 044 24334700/24334895/24331776
About SMILE (Selfless Movement Improving Life Everywhere)
SMILE is a philanthropic organisation based in Chennai. Led by its Chief Co-ordinator, C N Paramasivan, the son of Late A P Nagarajan, renowned film producer and director of many feature films, the monthly activities of
SMILE include Blood Donation Camps, Eye Camps, Cleaning of Places of Worship, distribution of clothes and articles to orphanages and to the poor and the needy, voluntary services at Tirumala and at philanthropic organisations like The Cancer Institute, Chennai. SMILE offers blood, spectacles and arranges for cataract surgeries free of cost for the poor. It also provides job training and offers placement for poor students above 10th Standard.
About Parryware
Set up in 1952, Parryware, the sanitary ware division of the EID Parry
(India) Limited and part of the Rs. 5,100 crore Murugappa Group, has under its fold, the entire range of products that include Vitreous Sanitaryware,
seat covers, plastic cisterns, bath tubs, kitchen sinks and electronic flushing systems. Parryware has transformed itself from being just a sanitary ware provider to a total bathroom solutions provider. The exquisite forms of Parryware range take shape in three state-of-the-art manufacturing facilities located at Ranipet, Dewas and
Alwar.
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