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News

World’s first saree with pocket

Sri Kumaran Stores, a leading store in Chennai for garments, has announced the launch of a saree with a pocket -- the first-of-its-kind in the world -- to hold your mobile phone, keys, tissues and intimate make-up. You can carry on with your work without having to worry about the phone or the keys. It’s no longer the men’s preserve to have pockets for all their requirements.

The store, which brought to the fashionable young women of India the 3-D saree and the colour-changing saree, has now come out with this innovation, says 
Ravi, managing director, Sri Kumaran Stores.

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The 'pocket saree', pure handwoven silk saree, delicately embroidered, has been specially designed for the modern, working woman. The sarees are priced at Rs 4,500 to Rs 7,000. And it is available in a range of colours.

For those who are conventional and still love to carry handbags, they also have a range of pure Kancheepuram silk sarees with exquisite embroidery work. This comes with a specially designed, matching embroidered designer handbag, Ravi adds.

Sri Kumaran Stores has already sold 100 pocket-sarees within a few days of its launch. The entire production of the first lot has been sold out already, says Ravi.

R Rangaraj

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Published on Oct 17th, 2006


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