 Lisa Ray launches Sintra White
 "White is the new Black. It is the in thing", says Lisa Ray, model and actress.
In a brief ineraction in Chennai, Lisa had reason to play up White. Why not, when you can wear the new Sintra White watch of Rado, while opening its exclusive boutique in the city.
Brand ambassador Lisa Ray posed for photographs with the new watch.
Renowned Swiss watch company RADO has announced the launch of Sintra White in India, The new Rado Sintra White is enticing with its elegant blend of sophisticated high-tech materials in brilliant white and its boldly feminine design, crowned with the eternal splendour of real diamonds, said Peter Kaeser, vice president, International Sales,
Rado.
In a move to widen the network across country, it has launched an exclusive boutique with The Helvetica at ITC Park Sheraton, Chennai, in the presence of G Kannan, Country Manager Swatch Group.
Inaugurating the boutique, Peter Kaeser said, "Chennai is a strong market for RADO in the country today. This is the first boutique we are inaugurating in Chennai. The city deserves the latest international design and displays that have been implemented here today."
On the launch of the new product, Kaeser added, "The incomparable scratchproofness, durability and wearer comfort of the RADO Sintra White create lasting value, and eternal treasure. Simply a new dimension in enduring luxury." Gently curved, the high-tech ceramics watch bracelet, available with or without diamonds, moulds itself delicately to the wrist. Feather-light, it adapts itself to every sensual movement of its wearer.
Lisa Ray said, "The new RADO Sintra White is the embodiment of refined. sensual elegance; it is irresistible, unique and perfect." It had better be -- at a price of Rs 1,45,000 onwards.
Spread across 400 square feet, the store is owned by The Helvetica. Ashok Doshi, Proprietor, The Helvetica felt, "RADO IS amongst the most familiar and popular brand of watches in this country, and is growing rapidly. Chennai is emerging as a big market for fashion and lifestyle."
"RADO's appeal to and demand by the Indian consumers is well reflected in the number of retail outlets that have shown confidence to sell the product. Building on the success, RADO aims to be present in 145 outlets by the end of the year 2006, up from the current 131. We will continue to offer our discerning Indian buyers the entire range of RADO's international collection," added
Kaeser.
R Rangaraj
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