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 AASMA Live in Chennai
 Adding new meaning and excitement to the
shopping experience for consumers, the international retail chain LifeStyle has
launched lifeStyle Weekends, an all new concept in retailing in the country. In
continuation with celebrating LifeStyle Weekends in Mumbai, Channel [v] Popstars
AASMA performed live at the LifeStyle store in Chennai on September 17, 2004.
AASMA had come to Chennai after the launch of
LifeStyle Weekends in Mumbai, Delhi and Bangalore. LifeStyle Weekends is a
unique concept being introduced by the group that promises a complete retail
experience for consumers, by providing them with wholesome entertainment, along
with a great shopping experience, said Kumar Sitaraman, MD, LifeStyle
International Pvt Ltd. The AASMA performance is just the first in a series of
entertainment activities that LifeStyle is planning as part of LifeStyle
Weekends. "This is a part of our ongoing efforts to provide an entertaining
and enjoyable retail experience to our consumers. This time we are providing a
''Theatre effect" to our customers", said Kumar Sitaraman, adding that
"Shopping in India has become much more than just a
"shopping-list" based activity. It's a form of leisure and
entertainment and in recognition of the enhanced role that shopping plays in the
lives of our consumers, we have launched lifeStyle Weekends. Through such
initiatives, we hope to innovate the retail concept in India."
Apart from a chance to boogey to AASMA's
foot-tapping numbers, customers at Lifestyle will also get an opportunity to
interact with the young popstars. From Chennai, the pop stars will move on to
Hyderabad, providing consumers there the same entertaining shopping experience.
The band members of AASMA - Jimmy Felix, Neeti
Mohan, Sangeet Haldipur and Vasudha Sharma said, "We're really excited
about performing at 'Lifestyle Weekends'. It's a great concept and gives us an
opportunity to perform in front of a diverse audience. We're also looking
forward to coming back to all these cities to perform. The audiences are really
appreciative of our music and know how to have a good time. We're definitely
going to make every performance a 'Weekend' to remember for LifeStyle
customers!"
"We are very happy to perform in Chennai.
We have been wanting to perform here for quite some time", said Jimmy
Felix.
Asked how she felt about performing indoors
though they would really like a big outdoor event, Neeti Mohan said,
"Outdoors is great fun, of course, but we are quite happy here too. This is
also a distinctive experience. Anyway, we're thrilled that we get a chance to
perform at LifeStyle stores across the country."
Sangeet and Vasudha were quite excited over the
launch of the group's second album, which would take place shortly.
"It's a great concept", they said in
unison. That's one thing about the group. "We will stay together. No case
of splits or divisions", they maintained.
Parikshat, Hemanth Krishna Singh, and
Subramaniam, executives of LifeStyle were elated over the youth response to the
entertainment ventures at the store. With over 30 years experience in retailing,
the Group has become the foremost retailer in the Gulf. Positioned as a trendy,
youthful and vibrant brand that offers the customers a wide variety of
merchandise at an exceptional value for money, LifeStyle India began its
operations in 1999, and now has seven stores across Chennai, Hyderabad,
Bangalore, Gurgaon and three in Mumbai.
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