 Funskool India
Ltd, India's leading toy manufacturer, has launched a brand new board game, Don't Break the Ice, a fun-filled strategy game targeted at the age group of 3-8 years. This game has been a favourite with
children for over 30 years!
The game is simple but strategic and the object is to keep the Ice Man skating for as long as possible. The youngest player starts first by tapping one ice cube at a time using a wooden mallet making sure that one doesn't topple the Ice Man in the process. The mallet is passed onto each player. The player in whose turn the Ice Man topples will be out of the game and the winner will be the last remaining player.
Don't Break the Ice includes an Ice Tray Platform, an Ice Man, a wooden mallet and lots and lots of ice cubes. Priced at Rs 249, Don't Break the Ice is an ideal game for gifting and available at all leading toy stores across the country, says its spokesperson.
Funskool is a joint venture between two leaders in their own field -
MRF, the No.1 tyre company in India, and Hasbro Inc, the No 1 toy company in the world. Funskool started its commercial operations in 1988 and has state-of-the-art manufacturing facilities at Goa sprawling over an area of 70,000 sq. ft. and a 50, 000 sq. ft. factory at Ranipet. Funskool has a turnover of Rs 40 crore.
Funskool has been pioneering the concept of quality and safe toys in India and raised the standard of the toy quality in the Indian market. The company's mission is to influence the parents to spend on toys that enable every Indian child to grow with quality toys that contributes to their mental development. Funskool has one of the largest range of toys in India. Their well-known toys are GI Joe, Batman, Action Man, Playdoh, Monopoly and Scotland Yard. Funskool has a strong all-India network with four regional offices in the four metros and 25 C & F Agents. The company is exporting toys to European countries, the US, Middle-East and several other countries.
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Don't Break the Ice
