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 iNabling technologies Pvt. Ltd., popularly known as iNablers, present a revolutionary device with a revolutionary concept. The concept being e-mail without a PC! And the device-iStation! The iStation is a device that allows one to send and receive text-based e-mail anywhere, anytime at the mere touch of a button. With servers set up in Bangalore, Mangalore and Dharwad, e-mail services are available throughout Karnataka. People all over Karnataka can communicate with the rest of the world through e-mail at the cost of a local call.
After the successful launch of the iStation in Karnataka, last month, this service has moved to Chennai. With the server set up at Chennai the services are now available here. Few means of communication have taken the world by storm like the e-mail. It is estimated that 3.2 million Indians use e-mail to communicate with friends and relatives. There are five million personal computers in the country of which only 20% are connected to the Internet. Some of the reasons for the low penetration of the Internet are attributed to the current Internet infrastructure that covers only the main towns leaving large geographical areas untouched.
Internet service providers like VSNL and private sector companies have servers linked to phone (PSTN) lines, which were not designed for heavy Internet traffic. This resulted in the users suffering long delays and the inconvenience in connecting to the Internet, apart from the exceptionally high phone bills. Further, large sections of the Indian population are most comfortable in their local language, whereas the Internet has English as the main medium of communication.
Keeping this scenario in mind the team at iNabling Technologies Pvt. Ltd. set about designing a product that is simple, inexpensive, low on communication costs, and one that facilitates communication in Indian languages as well. The result of these efforts is the iStation, a unique product that enables its users to send and receive text-based e-mails without a PC or an ISP.
iNabling Technologies Pvt. Ltd. has B V Jagadeesh as its Chairman, a leading entrepreneur in USA. According to B V Jagadeesh, "Our dream was to connect all Indians at an affordable cost and in the language that they are most comfortable with. Given the bandwidth constraint, it is text-based communication that can effectively reach all homes. Video and voice centric applications that take up large share of the bandwidth. iNablers are the future of text-based communication and will bridge the digital divide".
The Advantages
 Accessibility
Stay in touch anytime, anywhere as we cover the whole of Chennai at present with plans to cover the
entire country in the near future.
Affordability
The device itself is very affordable and the cost of sending and receiving mails restricted to the cost of one local call.
Approachability
The iStation is very easy-to-use and no training or prior exposure to PCs or e-mail is required for one to operate it.
Capacity
It can be shared by up to five people with individual personal e-mail ids! And what's more, it can store up to 250 e-mail addresses.
Mobility
The iStation being light and compact, weighing just 770gm, gives you the freedom to carry it with you when on the move.
Local language feature
One can send and receive e-mails in Indian languages. (Tamil, Kannada and Hindi are available at present)
Customer service
In case customers are faced with any problem, the iStation comes with the assurance of a 24-hour customer help line.
Marketing Strategy
The marketing strategy of the company is aimed at both individuals as well as businesses. An integral part of this strategy is creating a wide dealer network, installing Public E-mail Offices (PEOs) and advertising to create awareness. Also in the offing is a service network that allows customers to get assistance immediately in case of any difficulties.
E-mail service is the entry-level benefit from iNablers. The company plans to upgrade the iStation and add more features such as chat, banking facility, more languages and e-commerce as it gains widespread acceptance. If the specific market segments demand additional complex features, the company's dedicated R&D center is geared to meet the market demands.
Ezekiels
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