Dravid is Max New York's brand ambassador
Max New York Life, one of India's leading life insurance companies, has announced the signing up of Rahul Dravid, Indian cricket’s most reliable batsman, as its brand ambassador. The company will use the qualities of solidity, integrity and humanity associated with Dravid for communicating its own brand values.
Announcing the relationship, Sunil Sharma, the company’s chief operating officer, said, "I am delighted to welcome Rahul Dravid as our brand ambassador. We wanted someone who embodied the qualities of dependability, caring and understanding, along with honesty and efficiency. In Dravid we found just that individual. He is a role model for most young Indians and being among India’s most admired sportspersons, he is the right brand ambassador for a company that wants to become India’s most admired life insurance company. You can expect to see him representing the Max New York Life brand in a number of fun and surprising ways."
Speaking of his association with the company, Dravid said, "I am pleased to be associated with a life insurance company that you can trust for financial planning. It is a global life insurance expert with a heritage of over 160 years and is a company that believes that the true potential of life insurance lies in risk protection."
Under the agreement, Dravid will feature in its advertising campaigns and will also participate in special promotional events.
The company has sold well over 509,000 policies with more than Rs 16,700 crore in sum assured. It has more than 9,000 agent advisors, who are widely recognised among the best in the industry.
Called 'The Wall', Rahul Dravid is one of the most prolific batsmen India has ever produced. Making his Test debut at Lord’s in England in 1996, Dravid has scored more than 7,600 runs in Test cricket with 20 centuries. He has also scored more than 8,000 runs in one-day international cricket. Apart from India, he has represented Karnataka, Kent and Scotland in the course of his glittering career. In the last few years, Rahul Dravid has emerged as one of the world’s foremost batsmen. In 2004 he was chosen as the ICC International Cricketer of the Year.
Max New York Life, a joint venture between Max India Limited and New York Life, a Fortune 100 company, is one of India’s leading private life insurance companies. The company offers individual and group life insurance solutions. It has established a wide distribution network with 48 offices and representatives across 34 cities in India. Max New York Life offers 14 products and 9 riders that can be customised to over 400 combinations. Through its wide network of highly competent life insurance agent advisors and flexible products and solutions, Max New York Life is creating a partnership for life with its customers in India.
