Ma Foi Foundation launched
As part of an ongoing drive to get "Corporate Social Responsibility (CSR) embedded in the very DNA of the company", as once voiced by its visionary chairman and managing director, K Pandiarajan, Ma Foi Management Consultants Ltd has launched The Ma Foi Foundation, to touch the lives of the underprivileged at the grassroots-level, and hopes to bring 10,000 children throughout India, within its scholarships ambit in two years.
Announcing the launch of The Ma Foi Foundation (TMFF), Latha Pandiarajan, director of the company, and chairperson-trustee of TMFF, said the spadework for the project had started nearly four years ago and that its fundamental objectives were to harness the education, employability and NGO capacity building potential of communities.
"We have sporadically been doing a lot of work, both as a company and as members of the Confederation of Indian Organisations for Service and Advocacy (CIOSA), and so we decided to give our activities a forward thrust, and had our unofficial launch in July. The main focus areas will be on children, and empowerment of kids, which is more than just money - it is about boosting children’s self-esteem, and giving them confidence. Our ‘Disha’ scholarships initiative - a pioneer venture by TMFF - presently covers 600 children, in rural and central Chennai, and we’ve also supported different projects through the Sornammal Education Trust (SET). Today, the Sornammal Matriculation School, run by SET in a slum in Ayanavaram, has come a long way since its inception in 2001, towards providing quality education to under-privileged children," she added.
"We are also planning to empower youth in our next phase, followed by women. For the youth, the initiatives will comprise vocational training. Our real forte is the soft skills updation, and I do hope this will give them the abilities needed to be self-sufficient," Latha said.
She hoped that more people would come forward to support the merit-cum-means scholarship given to selected students throughout their academic years, which ranged from Rs 1,200 to Rs 1,500 every year during their schooling and Rs 5,000 or more depending upon the careers chosen by the students. Each scholarship student gets to attend four classes a year on different topics on life skills and career education. "Willing members of the public could also join the programmes and contribute in the training content. Remember, every drop counts and adds on to make the ocean," she said.
Those interested in making contributions to Disha can make out the cheque for the required amount to The Ma Foi Foundation, and send it to
Ma Foi Management Consultants Limited,
First Floor,
No 49, Cathedral Road,
Chennai - 600 086.
R Rangaraj
|