 Ma Foi Academy
The Academy has intensive, short-term training programmes that understand and deliver to the needs of industry requirements, besides identifying and training candidates in their areas of strength, said K Pandia Rajan, managing director and CEO, Ma Foi Management Consultants Ltd.
The Academy operates on three distinct modes of training:
Institutional Training:
The Academy takes a three-pronged approach to institutional training with Group Learning, E-learning and Mentorship
programmes.
Group Learning takes place in a classroom setting, where trainers handle a group of 3,040 students for a specified time-frame.
E-learning is designed to complement Group Learning. With a dedicated website, E-learning includes articles for study, information regarding job opportunities, practice exercises and so on.
Mentorship takes a personalised approach to training. Assigned mentors interact on a one-on-one basis with students and help them pursue their career goals.
Corporate Training:
The Academy handles corporate training in several modules:
Trains students in telephone, e-mail and business etiquette and also covers personal grooming.
Includes time management, team building, stress management and other work-related soft skill aspects.
Handles language skills and business communication.
Trains in voice modulation and accent
neutralisation.
Deals with aspects like selling and negotiating skills, customer service and customer
behaviour.
Trains in page setting, typesetting and elements of book design and layout.
Includes information mapping and learning theories.
Codecraft is designed to groom fresh engineering graduates/postgraduates to become professional programmers.
Aims to go beyond the usual realm of selling and trains candidates in the finer points of selling, including negotiating, self-confidence and so on.
A programme on fundamental English aimed at improving reading, writing, speaking and listening for personal benefit as well as to help candidates build skills and confidence for more advanced courses or employment.
Ma Foi Management Consultants Ltd, India's largest staffing and HR service provider, has announced a foray into retailing of job opportunities. This new initiative is a pioneering effort and would exponentially increase market penetration of professional staffing services and lessen the gap between the employers and the employment seeker.
 The objective of the retail outlet is to make the job opportunity accessible to candidates at convenient locations and provide opportunities available in their immediate locality. Accessibility to a variety of database and providing the right job in the right locality would facilitate in making the business productive.
Pandia Rajan said, "Ma Foi has earlier taken professional recruitment to tier-II and tier-III towns through the franchising mode."
According to him, there is enormous untapped potential in the metro markets like Mumbai and Delhi where the accessibility to the recruitment consultant and the job provider plays a major role in attracting the right talent.
Ma Foi job centres will be strategically located across the cities providing a strong professional approach, effective and efficient service at competitive and economical pricing. "This model would provide for effective mapping of the local needs to local talents," he said.
From the industry perspective, the demand for localised qualitative database has increased as this solves the logistic and economic problems of a recruitment process. There is also a need for professional advice from the candidates' side. Candidates can walk into their closest job centre, where their job requirement is understood based on their profile, and a personalised placement service is provided.
A personalised interaction provides both the candidate and the placement officer greater insights into the possibilities at either end and hence scores over a technology-enabled job site which has a large but unorganised database available online.
Ma Foi retail outlets would fine-tune the database, and classify it better. Candidates with experience and background in FOS Le. feet on street, call centre, financial services, retail, FMCG and SPO segments would find it comfortable to register at these job centres. This would also be advantageous to small-sized companies of the neighbourhood, Pandia Rajan said.
Ma Foi will aim to establish 25-30 job centres by the end of December 2006. These job centres will be in large population and distance-based cities like Mumbai and Delhi. Ma Foi's strength of being successful in the recruiting business would be leveraged upon to deliver quality and speedy service at these retail outlets.
R Rangaraj
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