 Ma Foi launches Retail Job Shoppes
 Ma Foi Management Consultants Ltd, India's largest staffing and HR service provider, announced in Chennai their foray into retailing of job opportunities. This new initiative is a pioneering effort and would exponentially increase market penetration of professional staffing services and lessen the gap between the employers and the employment seeker.
The objective of the retail outlet is to make the job opportunity accessible to candidates at convenient locations and provide opportunities available in their immediate locality. Accessibility to a variety of database and providing the right job in the right locality would facilitate in making the business productive.
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K Pandia
Rajan, MD & CEO |
K Pandia Rajan, managing director and CEO, Ma Foi Management Consultants Ltd, said, "Ma Foi has earlier taken professional recruitment to tier-II and tier-III towns through the franchising mode". According to him, there is enormous untapped potential in the metro markets like Mumbai and Delhi where the accessibility to the recruitment consultant and the job provider plays a major role in attracting the right talent.
Ma Foi job centres will be strategically located across the cities providing a strong professional approach, effective and efficient service at competitive and economical pricing. "This model would provide for effective mapping of the local needs to local talents," he said.
From the industry perspective, the demand for localised qualitative database has increased as this solves the logistic and economic problems of a recruitment process. There is also a need for professional advice from the candidates' side, thereby necessitating the need for an immediate solution in their neighbourhood. Candidates can walk into their closest job centre, where their job requirement is understood based on their profile, and a personalised placement service is provided.
A personalised interaction provides both the candidate and the placement officer greater insights into the possibilities at either end and hence scores over a technology-enabled job site which has a large but unorganised database available online.
Ma Foi retail outlets would fine-tune the database, and classify it better. Candidates with experience and background in FOS Le. feet on street, call centre, financial services, retail, FMCG and SPO segments would find it comfortable to register at these job centres. This would also be advantageous to small-sized companies of the neighbourhood, who can bring in their requirements and can get much faster service due to the accessibility factor, Pandia Rajan said.
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Reach new target markets.
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Improve customer experience, helping increase consumer commitment to your brand.
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Maintain an awareness of changing requirements.
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For accessibility.
Pandia Rajan said Ma Foi will aim to establish 25-30 job centres by the end of December 2006. These job centres will be in large population and distance-based cities like Mumbai and Delhi. Ma Foi's strength of being successful in the recruiting business would be leveraged upon to deliver quality and speedy service at these retail outlets.
Ma Foi continues to retain its leadership position in specialist staffing sector with over 19,250
deputees.
Ma Foi is a 13-year-old public limited company. Having started in 1992 in Chennai with a focus on recruitment services, Ma Foi has grown to become the largest HR services provider in India. Ma Foi is committed to offer people and people-related services, enhancing the net worth of human capital.
Currently, Ma Foi has a presence in 8 countries through 65 offices in India, UAE, UK, Singapore, Sri Lanka, Malaysia, Oman and the US, and over 1,334 clients including 163 Fortune 500 Companies. Ma Foi had posted revenue of Rs 213 crore for the year ended December 2005.
R Rangaraj
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