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 TVS
Motor Company, India's premier two-wheeler manufacturer today
launched the TVS Cup One Day International (ODI) Trination Series
between India, Australia and New Zealand, with the symbolic
unveiling of the TVS Cup. At a press conference , Harish
Krishnamachar, Vice President, Marketing, TVS Motor Company unveiled
the glittering TVS Cup alongside Indian Skipper, Rahul Dravid, and
New Zealand Skipper Stephen Fleming. The TVS Cup will be awarded to
the winner of the ODI series that will be played between the three
nations. The first match of the ODI series will be played here
tomorrow.
TVS Motor Company
will also present a trophy and a cheque of Rs. 30,000/- (Rupees
thirty thousand only) to each 'Victor (Man) of the Match' and a sum
of Rs. 50,000/- (Rupees fifty thousand only) along with a trophy to
the 'Victor (Man) of the Series'. After their immensely successful
backing of the International series between India and the West
Indies, and more recently the domestic Challenger and Irani series,
TVS Motor Company has now signalled its intentions to play a
significant role in the game of cricket in India. This is the second
time that the company is backing a cricket series in the capacity of
a Title Sponsor. The series will begin today at Chennai and then
move on to Gwalior, Faridabad, Mumbai, Pune, Cuttack, Guwahati,
Bangalore, Hyderabad and Kolkata. The TVS Cup design is unique. The
form has been kept extremely simple and is made out of stainless
steel with a natural finish. It is made of solid steel signifying
the solidity of the combined efforts of the team. The design creates
a visual illusion of the team represented as a single individual
reaching out to embrace victory.
Promotions at all
cities hosting the matches will give everyone a chance to be a part
of the fun filled experience surrounding this event. TVS customers
will get an opportunity to participate in 'pitch on wheels', which
is a 'hit wicket get ticket promotion" which began on October
19. 'Pitch on wheels' is a promotional activity wherein a vehicle
promoting the match would make a round of the whole city prior to
each match. The spectators at the stadium too will be treated to a
whole lot of entertainment in the form of music and dance during
breaks in the games. There would also be lucky draws for everyone in
the stadium with TVS bikes as prizes
The Company has
been backing cricket for a while now and has also been the principal
sponsor for the Challenger and Irani Cup domestic tournaments.
About TVS Victor
 The
journey had its beginning in September 2001, with the launch of the
'More smiles per hour' brand - TVS Victor. Within days after the
launch, TVS Victor soon raced up to being the most coveted brand in
the two-wheeler market, with customers willing to wait close to 100
days to own the motorcycle. With the TVS Victor shaping up as an
exciting new brand, all it required was an ambassador who fitted in
with its brand properties and values and one who could reach out to
the masses. Who would be better than Sachin Tendulkar for this role?
February 2002 really set the ball rolling when TVS -Motor Company
signed on the cricketer among cricketers who has occasioned the most
number of smiles to the cricket loving people of the country.
TVS Motor Company
and Cricket
The appointment of Sachin Tendulkar as the brand
ambassador for TVS Victor marked the beginning of TVS Motor
Company's entry in a significant way into the Indian cricket
scenario. This association between TVS Motor Company and cricket has
only deepened with the passage of time, with the company backing all
the India matches on television. More associations and stronger ties
with cricket is clearly the road ahead for the TVS Motor Company.
Published:
Wednesday, October 22, 2003
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