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Huggies Babies - New Extra Soft Diapers

Huggies, India's leading diaper brand introduces consumer preferred extra soft diapers for daily use. New Huggies DRI-FIT disposable, belt-less diapers are softer than ever. Mothers can feel confident that they are providing the best protection for their baby with Huggies as the softer diaper helps keep the baby's skin dry, healthy and helps protect against rashes.

Huggies disposable diapers give mothers peace of mind and allow babies to happily explore their new world while keeping them dry and comfortable. Huggies diapers are easy to use and very convenient for regular use at an affordable price. Now mothers can concentrate on spending quality time playing with their babies instead of constantly changing wet nappies.

Mr. Rajeev Mohan, Managing Director, Kimberly-Clark Lever Private Limited explains, "We understand a mother's need and desire to provide the best care for her baby. Combining our in-depth consumer understanding with technology-driven innovation to deliver soft, comfortable and highly absorbent diapers for babies. Huggies diapers are designed for maximum hygiene and comfort for the baby. Mothers seeking the best possible care for their babies can use Huggies diapers more often, with confidence."

New improved Huggies DRI-FIT diapers - features:

  • New softer cover that provides "cotton like" softness for the baby.

  • Consumer friendly new attractive teddy bear design on the cover.

  • Absorbent core with super absorbent layers which quickly draws moisture deep into the diaper, and locks it away from the baby's skin to keep the baby's skin dry and healthy.

  • High-cut leg design, which allows air to circulate freely keeping the baby cool and comfortable.

  • Unique double leak guards for extra protection against side leakage.

Mothers can now easily select the correct diaper size for the baby's comfort and proper fit. The new Huggies DRI-FIT diapers are now available in attractive softer colour packs and size indicators for easy reference. Baby development pictures indicate growth stages of the baby relevant for each diaper size (S, M, L, XL) for easy identification and selection. New Huggies DRI-FIT is available in 5's pack for Small, Medium and Large sizes; 10's pack for Medium, Large and Extra Large sizes; and 30's Super Value pack in Medium and Large sizes.

Kimberly-Clark Lever Private Limited

Kimberly-Clark Lever Private Limited is a joint venture company between Hindustan Lever Ltd., and Kimberly-Clark Corporation, U.S.A. and has brought global brands Huggies and Kotex to the Indian consumer. Kimberly-Clark Lever entered the disposable diaper market in India in 1995. It has remained the market leader with Huggies diapers. The company was a pioneer in developing and introducing Huggies Nappi-Pads, an insert pad for cloth nappies in the Indian market.

Contact:
Bhavna Menon/Chaitanya Prakash
Genesis PR
Tel: 044 825 1978/81/93
Fax: 044 825 1983
E-mail: bmenon@genesispr.com / cprakash@genesispr.com

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Published on 26th Nov. 2002


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