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eDCI enables streamlining of a bank’s multiple delivery channels like ATM, POS, ePurse, Kiosks etc, map and manage its performance to arrive at end-customer analytics and modeling techniques. eDCI aids in achieving and tracking a complete single view of customer profile information when transactions are performed by the end customer through any delivery channel. This in turn promotes customer retention strategy, superior customer services, effective opportunity creation to increase customer base. HMA STARware provides eDCI through its ‘Star suite of Products’ which includes eZLink and through the EFT Switch -– the world wide proven IST/Switch – OASIS (from Oasis Technology, Canada). The Oasis Switch has 12 installations since its inception two years ago. All these installations have been working on the eDCI concept in pockets. HMAS has a substantial lead in Card Issuance and management offered to 53 banks. HMAS plans to provide a new service - ‘Card Printing Bureau’ as part of its card management services. “eDCI is a customer-centric solution that provides proven enterprise retail banking functionality to enhance the CRM of the bank. The eDCI implementation will allow the banks to deliver dynamic end-to-end customer service that can reshape customer base, maximize cross-selling opportunities and generate a positive ROI (Return on Investment) in the changing business economy”, says Harish K Murthi, Chairman and Managing Director, HMA STARware Ltd. Multi-channel banking is becoming a necessity in Indian banking, providing customers with common banking services across all touch-points. This requires a seamless integration of delivery channels and real-time interaction between customer and the retail banks. eDCI addresses this through its service oriented architecture model that helps to combine the banks’ business intent with IT implementation. "Traditional technologies have been supporting the work of the banks. Now it is a ripe time to improve IT effectiveness to manage customer interactions with newer concepts and technologies. Enterprise customer management framework and retail banking functionality will play an important role in helping banks rethink and reconfigure the next generation of convenience banking eDCI exactly offers that. HMAS believes that the banks cannot afford not to respond to this opportunity.” he concluded. For further details, contact Ms.Radhika Rangan
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Copyright
2010, Chennai Interactive
Business Services (P) Ltd. |
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HMA STARware Ltd (HMAS), one of the leading players in retail banking technology has rolled out a novel concept - eDCI (Enterprisewide Delivery Channel Integration) to the banks in India. In the wake of its leading position in Switching and Middleware space, HMAS is setting out to secure a major market presence in the retail delivery arena with its latest concept -- eDCI. HMA STARware’s ASP model offering, enhanced card issuance and management solutions and security solutions already have a wide acceptance with the banks in India and South East Asia.
