 Airtel 'Budget Plan' in TN
Airtel, India's leading mobile service, as part of its drive towards unique services, has announced the all new 'Budget Plan' for its prepaid customers in Tamil Nadu. Launched as part of Airtel's celebration of India's 60th year of Independence, the plan offers all local calls to Airtel mobiles at 60 paise per minute. This Airtel Budget Plan has been developed keeping in mind the need of specific segment of people whose usage is high though budgets for mobile expenses are limited, said P Swaminathan, CEO, Mobility, Chennai & Tamil Nadu, Bharti Airtel Limited. Actress Ramya Krishnan launched the new pack.
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From left to right P
Swaminathan, CEO, Mobility, Chennai & Tamil Nadu, Bharti Airtel Limited & actress Ramya Krishnan during the launch.
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"Our aim is to offer customers attractive and affordable tariff plans. This latest offering provides unlimited opportunities in a limited budget to our ever-increasing customer base. In a cluttered telecom space with multiple tariff plans, this scheme is not just simple, but offers unparalleled benefits and excellent value for money."
Swaminathan said Airtel Budget Plan has a host of features, which are exclusive and economical to its customers. The tariff is designed to offer maximum savings due to low call charges and also fits into all budgets. Special features of this scheme include 100 SMS per day to local numbers across Tamil Nadu at no cost, and to add more value, customers can call any GSM mobile in Tamil Nadu for just Re. 1.
Given below is the detailed tariff plan:
|
Tariff: Budget Plan |
|
Local calls |
Airtel -
Airtel |
0.60 |
|
(Rs/min) |
Airtel - Any
Moblie |
1.00 |
|
|
Airtel -
Landline |
1.00 |
|
STD Calls |
Airtel -
Airtel |
2.00 |
|
(Rs/min) |
Airtel -
Others |
2.40 |
|
SMS |
Local |
100
FREE/day then 25p per msg |
|
(Rs/msg) |
National |
1.00 |
|
International |
3.00 |
|
Daily
Rental |
|
1.00 |
 Budget conscious customers - A key segment
Research data clearly proves that this segment of the customers (budget conscious) demonstrate some very unique usage patterns led by a real need for a mobile phone. In keeping with international trends, uptake of SMS is the highest with the youth & young executives, often five times more than other age segments. Qualitative and quantitative studies indicate that nowadays mobile phones are being seen as a driver of self-identity by this age group, with a strong emphasis on 'self expression'. It is against this background that the value proposition of the budget pack has been developed.
60th Independence Dav offer
Airtel, as a part of celebrating India's 60th year of Independence, has offered its customers a new recharge scheme under which every new customer who purchases any starter pack on or before August 15, 2006, and recharges it before August 31 for the denomination of Rs 331, can avail of full talktime benefit on the same. This offer is applicable only on the first recharge.
Photo Caption: From left to right P
Swaminathan, CEO, Mobility, Chennai & Tamil Nadu, Bharti Airtel Limited & actress Ramya Krishnan during the launch.
R Rangaraj
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