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Everybody is agreed that women should be given the same rights as men in all walks of life, be it choosing a career or a life partner. But the ad for 'mint-o Fresh' - a mouth freshener - seems to be giving a bad twist to this and making a mockery of values that do not change with time or beyond borders.

The storyline is like this: A young, vivacious girl is married to a boring old man. A roadside Romeo eyes the frustrated woman and wins her by simply popping 'mint-o Fresh' into his mouth. The old husband is left screaming behind while the two make off in the Romeo's bicycle. The ad says the whole thing was the work of 'mint-o Fresh' and that the roadside Romeo did not have any 'fresh' ideas of his own.

It does not seem to tickle anybody's funny bone… except perhaps that of the advertiser!

"You objected to an anti-women ad on an FM radio. What do you say about an ad which shows a young man making away with another man's wife?"

This is not a question raised by an old man but one of the Gen Next - Anand.

He has a valid point. Times may change but values don't. Even today's youth finds the idea of one man 'grabbing' another man's wife obnoxious. It was wrong during the Ramayana period and still is, says Anand.

Let us promote equality of the sexes without forgetting values, seems to be the view of the consumer. Instead of a laugh, the ad only raises some serious questions.

AdVenturer