Snapchat CEO's controversial comment, how the world reacted and what exactly happened!

April 19, 2017, Chennai

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As soon as the Snapchat CEO's comment about his company's expansion to poor countries went viral, Indians all over the world started to react. In development to the reactions, he has opened up; denies of such a comment. Let us look at the series of incidents that took place. 

  1. At a meeting to discuss Snapchat's user growth in 2015, Anthony Pompliano says he expressed concern that the app was not taking off overseas.

    While Pompliano proposed ideas for global outreach and growth of the application, he was "abruptly" interrupted by Evan Spiegel, CEO. Pompliano alleges that Spiegel told "The app is only for rich people. I don't want to expand into poor countries like India and Spain."
  2. Pompliano exits Snapchat and files a lawsuit against Snapchat for allegedly using inaccurate means to calculate metrics like daily active users (DAU) and user retention techniques. He alleges that he was let go from the company after he raised concerns of system failure in Snapchat’s internal controls over its user data. However, the company has rubbished all the allegations from Pompliano and embarrassed him that he is unaware of the Snapchat's metrics. 
  3. While everything was "alleged" and not proved, the information caught fire over the social networking sites. Media gives click bait titles to spice up the issue. A lot of Twitter users start war against Evan in twitter. Various twitter reactions include #boycottsnapchat, #uninstallsnapchat, #rate1star and much more. 
  4. Indian celebrities took it to twitter to express their dis-interest in the app and his comment. While Vishal Dadlani, asked the fellow Indians to channel the patriotic rage against Snapchat to help people out of poverty; Anupam Kher, Urvashi, Adnan, Sophie, Rohan, Amrita Ganguly, Anshul Saxena and Bipasha expressed their dis-interest. 
  5. Users who were not using Snapchat started to install the app, rate one star and uninstalled the app. They did not stop the war with Twitter. The war was taken to the next level, the app stores.  A lot of negative reviews were done and the overall rating reduced over 24 hours. 
  6. A lot of forums and questions in Quora became active related to this topic. People from around the world started to comment about the issue and the reactions. While a lot of Indians also felt it was an overreaction for the issue and others raged over the comment. 
  7. Facebook CEO Mark Zuckerberg joined the fray with a jab at Spiegel. Zuckerberg bragged about Facebook's commitment to serve all types of users, rich and poor, in an interview with TechCrunch's Josh Constine. He said, "I think one thing that people probably don't think about as much as we do is innovation to serve everyone in the community not just the high end , right?"
  8. This is not new to Spiegel. Earlier, he has commented that Microsoft is a failure as an OS developer, Microsoft didn’t react and right now Microsoft’s revenue is way higher than Snapchat. 
  9. He made fun of open-source developers which urged two open-source developers create Casper and Specter which could not only log in to Snapchat’s service, but also download all the secured and timed snaps, and all the hype about Snapchat’s security and privacy were blown. 
  10. Snapchat's ratings fall very badly over the 24 hours. Evan denies all the allegations about his comment about poor countries from the ex-employee.