More Articles on Jewellery

Mehta Jewellery has launched for this Diwali the 'Art Deco' Collection, the 'Moon Rock' Collection and a special Men's collection. Bringing in the romance and mystique of gems, Mehta Jewellery's Diwali Collection is an eclectic mix of diamonds and coloured stones set in white as well as yellow gold and ranging from the antique to the modern.

This designer collection is in keeping with the changing need of the Indian consumer who is now guided by design across all lifestyle products. The collection showcases gold and platinum at their best with gems of varied hues.

Gems have always been a subject of great intrigue, since are not only used to adorn oneself, but also in the realm of the metaphysical. This season the emphasis is on the use of diamonds and coloured stones. The dash of colour has been added to go with the mood of the festive season.

The Diwali Collection also features solitaire diamond jewellery set in yellow gold, white gold and platinum. The designs are especially created to bring out the best in solitaires with models like round, princess, trillions and marquise. There are also jewellery with smaller stones, exquisitely crafted to give the effect of a solitaire, proving to be a more pocket friendly option.

I. The Art Deco Collection

The Art Deco collection's stylistic influence evolved in the 1900's. Period Art Deco includes all that was created from around 1920 until about 1939. The name "Art Deco" was derived from the 1925 Exposition Internationale des Arts Decoratifs Industriels et Moderenes in Paris, heralding the coming of the modern, industrialised world.

The Art Deco collection brought in by Mehta Jewellery combines rubies and diamonds as well as emeralds to present a stunning array of design and symmetry. The Art Deco style hallmarks geometry and simplicity combined with vibrant bold colours and simple shapes that celebrate a 'graciousness of form' from a simpler time.

Special Features of the Art Deco Collection

• This designer collection features simple motifs and geometric patterns that have been worked upon cohesively.

• Coloured beads and faceted gemstones have been used to break the monotony of white and bring  in the concept of vibrant colours.

• The different necklaces are stunning in their aesthetics.

• This collection creates a fusion of light and colour that brings out the spirit and sparkle of Diwali.

II. 'Moon Rock' - The White Gold Collection

The White Gold collection is encrusted with black princess cut diamonds, the all new rage in jewellery fashion. The collection also includes necklace-earring sets with white diamonds and coloured stones like Blue/Back onyx, Lemon Topaz, Malachite, Brown diamonds, Pink tourmalines and Amethysts.

Features

•  The collection is Contemporary.

•  The diamonds have a stunning brilliance that is truly international.

•  These necklace-earring sets are made from 18-carat white gold.

Designed by: A.Patwa

III. Men's Diwali Collection

The Diwali collection has something for men as well, with Gold Chains, bracelets and Kurta buttons for a dressy look this festive season. For the formal yet traditional look, the collection includes cuff links, designed by Ritu Jain which are inspired by Tamil Alphabets and Literature.

Also available

• There are also colour stones set in gold and finely faceted by laser cutting, lending the gems a brilliant lustre. This range of jewellery is created using a combination of zircon with laser cut gems such as Topaz, Amethyst, Tourmaline, Citrine, Blue Topaz, and Garnets.

• A new range of platinum jewellery including rings, bracelets and pendants, priced at Rs.4,000 onwards.

Mehta Jewellery

Mehta Jewellery was formed in 1992 with Surendra Mehta, Tushaar Mehta, Naresh M Mehta and Abhay S Mehta as the managing trustees. This combination brought together over 140 years of experience in the business. Mehta Jewellery designs, manufactures and sells gold, silver and diamond jewellery and articles.

Some of their most distinguished work bring to the fore the legendary jewellery experience of its founders, the hands-on approach followed from the diamond picking stage onwards, in-house designing, the conscious decision to deal directly and not trade, and the ability to craft elegant and intricate designs.

Mehta Jewellery deals in plain and studded gold jewellery, diamond jewellery set in 22Kt gold/18 Kt white & yellow gold/platinum, silverware and silver jewellery. Their pantheon of service offerings includes jewellery saving schemes, gift vouchers, security lockers, nose and ear piercing, polishing and jewellery repair and service.

The entire Diwali Collection is available at:
Mehta Jewellery
64, Tirumalai Pillai Road,
T. Nagar (Tel: 28158886/7/8)