Call in programmes are many where television is considered. Most of which are Birthday wishes or Song-on-Request kinds. But Makkal TV has numerous out-of-the-box call in programmes.The programme Sandhai is one such unique yet hugely useful and informative show which helps in business transactions ranging from motor cycle to land deals. Sandhai is a Tamil word associated with a market place. Sandhai is where buying and selling of goods happen. As well known for its unique and innovative programming Makkal TV airs this live call in programme on week days 2.00 p.m.
As the name of the show goes, this programme aims to serve as a platform for buyers and sellers about various deals! This show gives adequate information about the product being sold. This programme is hosted by Karthik, who is young and extremely fluent in Tamil. The show format is simple, callers specify to the host, their requirements of the deal. For example, if I wish to sell an old car, I can call up to the specified phone number flashing on the screen. The host patiently collects the details of the car such as the model, make, year, kilometers used and other details required for processing the deal. Then my phone number (phone number of the seller) is sought and it's repeated twice and is also flashed in the screen. So is the procedure for anyone who wishes to buy.
The programme clearly aims at facilitating the deal and not trying to don the job of a middle man. The role of the show ends when the phone number of the interested party is made public.
This programme dole out as a dais for the consumers to get information and purchase or advertise or sell almost any commodity ranging from hardware to handicraft. This also aims to increase opportunities for small scale industries to advertise their products free of cost. The success of this show among city dwellers is doubtful because of their access to various channels of business. But it definitely has a lot of callers from suburban areas.
Sandhai on Makkal TV
Weekdays - 2 pm