|
Revolutionising the Rs 8,500 crore Indian
male apparel industry, Royal Classic Group of Classic Polo fame
has commissioned its trouser plant which produces the country's
first-ever, wrinkle-free, ultra comfortable, auto-fit premium
trousers, at Tirupur.
Union Textiles Minister Shankersinh Vaghela
inaugurated the Rs 4 crore plant at Vaagarai with a production
capacity of 800 pairs of trousers per shift.
It is the first time in India that trousers
are coming with an adjustable waist band (auto-fit technology),
which ensures perfect fit to every Indian shape thus saving the
consumer of the trouble of going for altering his readymade
garment, R Sivaram, executive director of the group, said.
The trousers with the brand name '0' Press,
has been developed using the best cotton fabric enriched with
Weishi technology (new wash technology) from China to produce
the trousers taht stay wrinkle-resistant all day.
Targeted at the core premium segment of the
Indian male in the age bracket of 25-40 years, the range would
comprise formals, semi-formals and smart casuals, Shivaram said,
adding that the company expected a Rs 10 crore turnover through
its 1,750 multi-brand outlets and 36 exclusive outlets in India.
'0' Press had been engineered keeping in mind
the changing market and consumer preferences, Shivaram said. The
brand was bound to lift the trouser market to the next level
leading to a paradigm shift in consumer perception, he added.
(Agencies)
|
